247 Local Media247 Local Media

    Subscribe to Updates

    Get the latest creative news from FooBar about art, design and business.

    What's Hot

    An Overview of Online Casinos vs Traditional Casinos

    December 8, 2022

    Types of Specialists for Erectile Dysfunction

    October 31, 2022

    When students’ basic needs are met by community schools, learning can flourish

    September 27, 2022
    Facebook Twitter Instagram
    • Home
    Facebook Twitter Instagram
    247 Local Media247 Local Media
    Subscribe
    • Home
    • Automotive
    • Business
    • CBD
    • Crypto
    • Education
    • Entertainment
    • Fashion
    • Finance
    • Health
    • Home Improvement
    • Law \ Legal
    • News
    • Shopping
    • Sports
    • Technology
    • Travel
    • Contact US
    247 Local Media247 Local Media
    Home»Business»YouTube chief business executive Robert Kyncl steps down
    Business

    YouTube chief business executive Robert Kyncl steps down

    By August 30, 2022No Comments2 Mins Read
    Facebook Twitter Pinterest LinkedIn Tumblr Email
    YouTube chief business executive Robert Kyncl steps down
    Share
    Facebook Twitter LinkedIn Pinterest Email
    YouTube chief business executive Robert Kyncl steps down


    YouTube’s top business executive is stepping down from his post as Google’s streaming giant faces an escalating threat from TikTok. 

    Robert Kyncl, a veteran executive who has spent more than 12 years at the company, announced his plans to leave the company late Monday.

    “After 12 incredible years, I’ve decided to move on to the next challenge soon,” Kyncl wrote on Twitter. “Working alongside creators, artists, media and music companies to transform media has been a privilege.” 

    He will be replaced in October by Mary Ellen Coe, who currently oversees Google’s advertising deals with small and medium-sized businesses. 

    Kyncl’s exit comes as YouTube faces slowing growth and increasing competition from TikTok within the coveted Gen Z demographic. 

    A Pew research poll published this month showed that a whopping 95% of US teens said they use YouTube, making it the most popular app or site in the survey. But YouTube was followed by TikTok, which was used by 67% of teens, as the Chinese-owned app eats up an increasing share of young peoples’ time online and threatens Big Tech mainstays like YouTube and Meta’s Instagram. 

    Both YouTube and Instagram have copied TikTok’s short-video scroll interface through features called “Shorts” and “Reels,” respectively, in an effort to hold onto young users. 

    Robert Kyncl
    “Without him, the term ‘YouTuber’ wouldn’t be a mainstream term,” YouTube CEO Susan Wojcicki said of Robert Kyncl.
    Getty Images

    Kyncl, who worked at Netflix prior to joining YouTube in 2010, did not immediately reveal what he plans to do after leaving the company. 

    Google confirmed Kyncl’s departure to The Post but did not provide further comment.

    Kyncl’s departure was first reported by Variety, which published a memo from YouTube CEO Susan Wojcicki. 

    “Under his leadership, YouTube forged new relationships and partnerships in music, traditional media and tech, and our creator ecosystem – without him, the term ‘YouTuber’ wouldn’t be a mainstream term,” Wojcicki wrote. “Thanks to Robert and his leadership team, we are meaningfully contributing to the media industry, having paid more than $30B to creators, artists and media companies in the last 3 years.” 

    Wojcicki added that Kyncl will stay with the company through early 2023 in order to help “ensure a smooth transition of leadership.” 



    Source link

    Share. Facebook Twitter Pinterest LinkedIn Tumblr Email

    Related Posts

    Beyond Meat, Impossible struggle due to ‘woke’ perception: analysts

    September 26, 2022

    Developer hustles to build ‘Bustle’ in Penn Station area

    September 26, 2022

    Amazon rolls out second Prime Day this year for first time ever

    September 26, 2022
    Add A Comment

    Comments are closed.

    Editors Picks
    Recent Posts
    • An Overview of Online Casinos vs Traditional Casinos
    • Types of Specialists for Erectile Dysfunction
    • When students’ basic needs are met by community schools, learning can flourish
    • Walmart and Target Are Hiring 140,000 Seasonal Workers
    • 7 Ways to Get Affordable Dental Care for Adults and Children
    Archives
    • December 2022
    • October 2022
    • September 2022
    • August 2022
    • July 2022
    • June 2022
    • September 2021
    Facebook Twitter Instagram Pinterest Vimeo YouTube
    • Home
    © 2022 - 247 Local Media- All Rights Reserved.

    Type above and press Enter to search. Press Esc to cancel.